Ciaran Aherne

A Customer Persona is a semi-fictional character that represents the key traits of your audience based on data you’ve collected from research. A lot of the time, you will know your ideal customer but not think about it. This is where customer personas come in helpful. In this guide, we will go into more details […]

Are you a small business? Are you not sure how to improve your website or social media? This post will cover what you need to know and use digital marketing to succeed with your small business.  Small businesses usually rely on the traditional forms of advertising such as outdoor advertising, word of mouth and prints

Digital marketing is a huge industry now. It can help engage customers, drive traffic and generate leads. Many digital marketing jobs are available today as the area is growing rapidly.  Brands today have employed marketers with digital expertise to ensure their products or services are seen online. To become a digital marketer, knowledge and qualifications

You may have seen the term “digital marketing” before, especially if you are involved in any business. But what is Digital Marketing? It is a growing industry. Digital Marketing is essentially the promotion of products or brands using any electronic device or the internet. This online promotion includes many things such as display ads, online

If your business is struggling online, you may have heard of the term “SEO” but have always wondered what is SEO? Search Engine Optimisation (SEO) is the process used to improve your site ranking on search engines and organic traffic.  There are many contributing factors to SEO. This includes getting high-quality backlinks, writing good content,