We all know Facebook was one of the early social media platforms and is still hugely popular today. You can chat with friends and family, post photos, join groups and much more. But have you ever thought of selling products on Facebook? All you need is an active Facebook account, and you can sell on the Facebook Marketplace now.
We will inform you what the Facebook Marketplace is, how to sell on the platform, and increase your sales.
What is Facebook Marketplace?
Facebook Marketplace was set up in 2016 and rose quickly to become a popular platform to sell items to local buyers. It is a safe place to sell and is excellent for selling locally.
The Facebook Marketplace is known by many as a way to clear out their house of unwanted items. There were many buy and sell groups before Facebook set up the Marketplace. Now the Facebook Marketplace makes it a bit more like an online store.
If you haven’t used Facebook Marketplace before, go and browse the different categories. Like eBay, there are all types of products, from couches to video games. You can also find some free products that people don’t want anymore. It could be an excellent way to get some free furniture.
Benefits of Selling on Facebook Marketplace
There are multiple benefits to selling on Facebook Marketplace.
Free to List an Item
Facebook Marketplace is free to list an item. You don’t need to pay anything to the platform. This is unlike other platforms. It’s free to create a Facebook account or business page and list them up for free. It’s a great platform for a small business.
Sellers and Buyer Can Send Messages to Each Other
When you purchase an item you may want to message the seller. We expect a lot when we make a purchase. You can communicate instantly with messenger which is a genius inbound marketing tactic from Facebook. It will help you make sales as possible buyers can ask you questions at any time.
Good Odds of Making a Sale on Facebook Marketplace
Facebook actually shows users the Facebook Marketplace ads in their timeline to increase the chances of a sale. There is also a huge amount of people using Facebook Marketplace every month. There are not many places to sell online other than places like DoneDeal, Adverts.ie, eBay and others.
Post Your Listings to Facebook Groups
Facebook has lots of buy & sell groups/ People are ready to buy when they look in these groups. Facebook allows you to post your listing to relevant “buy & sell” groups in your area.
Who Should Sell on Facebook Marketplace
Anyone can sell on Facebook Marketplace. It is for people who have stuff they want to get rid of in their homes, for entrepreneurs, e-commerce businesses, artists, and much more.
There is actually not much difference in seller strategies from the likes of Amazon and eBay.
There are a few steps to take to sell on Facebook Marketplace. If you already have a Facebook account, the process is even shorter. If you don’t, then sign up now.
Step 1: How to set up your Facebook Marketplace Account
On the left-hand side of your Facebook timeline, you will see a tab named “Marketplace”. When you have a profile, make sure you have a photo of yourself to seem trustworthy to potential buyers.
Step 2: What should you sell on Facebook Marketplace?
Just like other platforms like eBay and DoneDeal, you can sell anything. You can look around your house or your garage and see what you don’t need anymore.
This can include furniture, gaming consoles, appliances and much more. Just see what other people are selling on the Marketplace to understand what to sell.
You may also get good ideas on what’s working well on descriptions and photos. Take note of what you thought worked well. Was the photo well lit? Were there dimensions for the furniture, for example. All this info helps you sell the goods and makes them more appealing to potential buyers.
Facebook Marketplace Categories
There are many different categories on Facebook Marketplace. There’s essentially a category for everything you can think of. They include the following:
- Vehicles
- Property rentals
- Apparel
- Classifieds
- Electronics
- Entertainment
- Family
- Free stuff
- Garden & outdoor
- Hobbies
- Home goods
- Home improvement supplies
- Pet supplies
- Sporting goods
- Toys & games
- Groups
Step 3: Where to source products
So now you have a good idea of how to sell and what to sell on Facebook Marketplace. But how do you get goods to sell? Of course, a lot of it can be stuff you have at home, but there are other options too. Many people are sourcing goods from eBay and then upselling them on the Marketplace.
Sell your own products
Maybe you already have an idea for a product or currently have stock in your won product. You’re already on to a winner. There are many advantages to selling your own product. They include:
- Creating your unique brand
- Sell something that others don’t have
- Save money sourcing goods from countries like China
Step 4: How to list your items
Now you know a bit about researching products and sourcing, you’re on your way to making some money.
So click on Marketplace on the left-hand side.
Click on “Create new listing”.
Next, you must choose a listing type from the three options below. Click on your option.
We choose items for sale.
Next, we will fill out the product description. You should input every bit of information about your product and upload a couple of product images.
You should include relevant keywords in your product to improve your SEO. This will help your listing show higher than others by including more information.
You should add lots of product tags that are relevant to your product.
On you post your listing, Facebook will give you the option of posting it in local buy and sell groups in Ireland. This is an excellent way to boost your chance of selling a product as more active buyers see it.
Increase Your Facebook Marketplace Sales
Here are a few tips to maximise the number of sales you make on Facebook Marketplace.
Research
You should research products similar to yours before listing them to see the price range of those products. You will get a good idea of how much to sell your products for. Doing research can help give you an idea of whether your product is in demand or not. Maybe there’s lots of this product for sale, and nobody is buying them, then it may not be a great product to sell.
Optimise Your Listing
If you want to outrank other sellers, then you should make sure you’re using the correct keywords for your product listing. You should optimise your title and description with keywords.
Facebook Ads
Once you have published your listing, you can create Facebook ads for the product. You’ve done your research, so you know there’s demand and strong interest in the product.
Using Facebook Ads will help you target people who maybe have bought from you in the past or are interested in your product. It’s a great way to boost your listing. You can also control how much you spend on ads.
Improve Your Product Photos
Product photos are essential for selling your goods. You will need to take high-quality photos. It will also help you stand out from others as many users are not taking great product photos. If a potential buyer is interested in your product but sees a blurry photo, they may be put off purchasing from you.
To take a good product photo, you should consider the following:
- Good natural lighting
- Clean background
- Use a tripod if possible
- Edit the colours
Conclusion
Facebook Marketplace is a brilliant place to sell unused, unwanted goods or even your own products. It is a great way to start your e-commerce business.
With Facebook’s massive reach, your product listing is put before thousands of people in Ireland instantly.